Profile of the Coca-Cola Company and Organizational Behavior

Company profile for the Profit Organization/ Business Enterprise The Coca Cola Company Coca Cola is one of the leading multinationals in the United States. Since its establishment in 1886, the companys popularity has grown tremendously. Today, the company operates in more than 200 countries and markets more than 280 beverage products. These products include still and sparkling beverages, which includes water, juices and juice drinks, coffee, tea, sports drinks, and energy drinks (Thomas 2004). Since the company expanded its operations in many countries in North America, South America, Europe, Africa and Asia, its products popularity has grown considerably sparking high demand for such products. This in turn has led to increase in the companys revenue. Coca Cola Corporation licenses, and markets over 500 nonalcoholic beverage brands globally (Thomas 2004). The companys top four sparkling beverages include coke, Diet coke, Sprite and Fanta. Its segments include Latin America, Europe, North America, Eurasia, Pacific, Africa, Corporate, and Bottling I nvestment. The Coca cola Company markets, sells, and manufactures beverage bases (concentrates) and syrups. Following the expansion to various markets globally, the company has recorded substantial amount of revenue. Apart from the top four soft drink brands, the company has been famed by manufacture of numerous other brands, which includes Minute Maid, Dasani water, and PowerAde (Thomas 2004). Despite the economicShow MoreRelatedEssay on Staffing and Recruiting 1726 Words   |  7 Pagesrelates theory and application by planning and implementing application. (Truelove, 1997, p. 45) The Kolb Learning Cycle has implications for learning and growth, which Kaplan and Norton (2004) defined in terms of three components – Human Capital, Organizational Capital, and Information Capital. Human Capital refers to the training, skills, and knowledge of personnel. 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